So Pedestrian informs me that the new In-N-Out Burger joint in Paddington is in fact just japes from the Ksubi boys. The building will actually house the new Ksubi flagship store. Well, the joke's on them, because I wasn't even that excited about In-N-Out. Now excuse me while I go weep into my pillow for several hours.
Nevermind, I'll just comfort myself with this burger ring. It's actually quite awesome - the bun, meat and cheese etc. are all separate pieces.