Wednesday, September 28, 2011

more than the sum of its parts

I'm starting to think that the stretch of road that is my bus route to work must be owned by G-Star, as there isn't a vertical space in sight that hasn't been bedecked with their brooding, grimace-heavy ad campaign. They must be doing something right as here I am about to discuss G-Star (something that would be quite unlikely under normal circumstances). This ad in particular is the source of considerable perturbation:

Vincent Gallo is such a babe! But he's such an asshole! Why is he doing a G-Star ad? Those clothes suck! Why do I care about this?! He's such a babe!

I guess you could say I'm feeling a lot of feelings.

In fact this G-Star ad series is one of many that fits into the category of 'What's a nice campaign like you doing with a shitty label like that?'. I'm especially unnerved by G-Star's decision to use Magnus Carlsen (the world's number one chess guy) as a model:

Such an undeniably cool move - especially for a decidedly lame label.

Another member of the WANCLYDWASLLT? club is Blumarine, though admittedly it has take me a while to come to terms with the fact that Anna Molinari's wares just don't do it for me. Why the consternation? Because Tim Walker's 2003/04 photographs for Blumarine are the most beautiful things I've ever seen:

And Walker was at it again for Juicy Couture:

I guess it just goes to show, you can't polish a turd but you can sure roll it in glitter.

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